Mavin Records boss Don Jazzy has opened up about what he finds most challenging when working with GenZ artists under his label.
Speaking on an episode of the Who’s In The House podcast, the music executive said his biggest issue is their reluctance to actively promote their songs on social media.
According to him, many of these young artists are more focused on keeping their social media pages “clean” and visually appealing, instead of consistently sharing their music content online.
He said this mindset often leads to disagreements between him and his artistes, including some of the more established ones.
“I fight with my artists all the time because of their reluctance to post their muscat contents on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.
“I don’t know who told GenZ that it is not okay to post your work excessive on social media.
“They want to keep a clean page and don’t want to post or promote themselves, especially Ayra Starr, who will tell me it’s imposter syndrome,” he lamented.
Don Jazzy stressed that artists should take advantage of every opportunity to showcase and promote their work online, saying visibility on social media is very important for growth in today’s music industry.
